The GAC Trumpchi exhibition at the 2023 Guangzhou Auto Show brings vehicle presentation and brand experience together. A large circular overhead feature establishes the visual focus above the vehicles, while blue lighting and digital backdrops create a connected brand environment.
The open floor layout brings multiple vehicles into a shared presentation area. Curved reception elements and clear sightlines connect visitor arrival, brand communication and product viewing.
Xiaomi M5 · Wuhan Showroom
Showroom Design · Wuhan · Product Experience
The Xiaomi M5 Wuhan Showroom brings product exploration into a calm, contemporary interior. Light finishes, recessed lighting and a restrained material palette place the products at the centre of the experience.
Integrated wall displays and freestanding presentation elements organize different product zones. The space balances an open circulation route with detailed product displays, creating a coherent setting for exploring the brand’s devices and home products.
Yunmi · Headquarters Exhibition Hall
Brand Exhibition Hall · Headquarters · 2023
The 2023 Yunmi Headquarters Exhibition Hall combines immersive brand storytelling with smart-home product presentation. The completed hall features a central circular installation and a vivid green floor zone against a darker exhibition interior.
Product display areas are arranged around this central focus, combining brand graphics, illuminated exhibits and circulation space. The case illustrates how spatial design can connect a brand narrative with a collection of smart-home products.
GAC Trumpchi · Shanghai Auto Show
Exhibition Design · Shanghai · 2023
The GAC Trumpchi presentation at the 2023 Shanghai International Auto Show uses a series of curved structures to frame product exploration. Digital graphics and interactive exhibits extend the experience beyond the vehicle displays.
An immersive automotive exhibition featuring sculptural structures, interactive displays and open visitor routes.
SUPOR · Shanghai AWE Exhibition
Exhibition Design · Shanghai · 2026
The 2026 Shanghai AWE SUPOR exhibition combines a prominent orange brand frame with an open exhibition floor. Product demonstration areas and illuminated signage help visitors move between different appliance experiences.
A bright appliance exhibition with bold overhead branding and clearly defined product demonstration zones.
Haier Tmall Premium · Shanghai Exhibition
Exhibition Design · Shanghai · Brand Experience
The Haier Tmall Premium Shanghai exhibition brings brand signage and appliance presentation together in an open event environment. Large overhead graphics establish a clear identity, with product zones arranged underneath for visitor exploration.
A multi-brand exhibition environment connecting appliance displays, brand communication and visitor interaction.
Huawei · Hangzhou Smart Life Pavilion
Showroom Design · Hangzhou · Smart Life
The Huawei Smart Life Pavilion in Hangzhou uses a wide, open layout to connect central product experience tables and displays along the perimeter. Bright ceiling panels, warm surfaces and clear sightlines create a consistent setting for exploring connected devices.
A spacious smart-life pavilion with illuminated ceilings, central experience tables and integrated product walls.
BYD Dynasty · 4S Image Store
Showroom Design · Automotive Retail
The BYD Dynasty 4S image store features a tall, light-filled showroom with vehicles arranged along open circulation routes. Linear ceiling elements and large windows reinforce the length of the interior, while seating areas provide space for customer conversations.
A light-filled automotive showroom combining vehicle presentation, consultation areas and a strong architectural identity.
